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BooHoo voted best online store

The 2012 Lorraine High Street Fashion Awards named Boohoo the best online store in Australia. The online fashion retailer offers affordable, in-trend fashion with a strong focus on customer satisfaction and feedback.

Providing shoppers with more than 8,000 fashion styles, the online store adds new products to the ecommerce platform each day, ranging from accessories and shoes to pants and dresses. The constantly updated website gives consumers motivation to return to the store regularly to view the latest additions to the product offerings. The goal of the store is to give shoppers a wide variety of the latest styles, while evolving as quickly as the fashion industry's trends. The website also features how-to-wear tutorials so new items unfamiliar to customers can be demonstrated on the website to enhance consumer confidence and loyalty.

Also working to boost consumer satisfaction, recently released a special range of gifts specifically for Father's Day celebrations. The international gift basket delivery retailer helps family members across international borders stay connected and show their appreciation and love with specially designed gift baskets featuring food, wine, candies and beer. The website allows shoppers to choose from pre-designed gift baskets or create their own gift from a wide selection of basket items available.
Jason Jeffries
04 June 2012

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