The year is coming to a close, and 2012 will go down in the books as one of the best years for global ecommerce. Click Frenzy was hailed as a success by online retailers despite the technical problems experienced by customers. Ecommerce also reached record levels for the United States and China. A report by the United Kingdom's Interactive Media in Retail Group expects global ecommerce to surpass the $1.25 trillion mark in 2013.
Ecommerce's performance in the year has led many bricks-and-mortars to expand to online, as well as prompt others to refine their sites through tools like an online payment system. A recent survey of global ecommerce sites by SLI Systems showed many ecommerce sites are looking to boost conversions and logistics as they head into 2013
According to the global survey of ecommerce business managers and executives by the search company, 63 percent are focused on improving conversions in 2013. Sixty-one will look to attract more customers - especially through search engine optimization tactics - and 23 percent will look to refine their logistics.
Businesses also had big plans for mobile, as 40 percent plan on creating a mobile site for next year, while 35 percent already have one. Additionally, 20 percent want to develop a mobile app ready for use on smartphones and tablets in 2013.